From the category archives:

Business Rules!

Business Systems – Pay Now, Freedom Later

by Denise

How much of what you do is in your head?  Shame on you!  I know you’re going to groan, but what happens if you get hit by a bus?  We’ll assume you just have a broken jaw and you’re laid up for a week.  But it’s during a product launch.  [click to continue reading...]

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How Not to Lose Your Shirt – Redundant Systems

by Denise

Have you ever looked up a quote for “redundancy”?  I just did, and 95% of them are negative.  Redundancy is a word that big corporations often use as an excuse to lay people off or cut something out.  But yesterday I got a big fat reminder of why there is [click to continue reading...]

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Systems or Bust – Why YOU Need Business Systems Sooner Than Later

by Denise

Isn’t it great how life gives you little gentle nudges, tries to get you to pay attention, and then — when you keep ignoring the signals — it shoves you off into the deep end?
For my entire career I’ve naturally gravitated toward putting together systems and processes. A little organization [click to continue reading...]

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Email Marketing & Shopping Cart Tools – Avoid Business Overwhelm (Part 3)

by Denise

There are several reasonable choices for putting together your email marketing and shopping cart infrastructure.  To be clear, we’re talking about specific email marketing tools, rather than more soft (but critical) skills of writing content and figuring out frequency, getting permission, etc.
As with any technology, things are always changing, so it’s [click to continue reading...]

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Business Overwhelm – The 3 Magic Keys to Online Business Failure

by Denise

Hmmm… I bet that got your attention, huh?  Well, don’t worry, I’m not really going to tell you how to fail in online business. I’m going to show you just the opposite — the specific tools that you need to succeed in online business — how to create a business [click to continue reading...]

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Fun Monger Rules — 5 Steps for a Successful Business Startup

by Denise

I’m kind of a weird duck, if you haven’t already noticed.  I like nice neat rows, policies and procedures, and a set of steps to show me how to do things  — but I also like to break the rules, throw away the keys, and have some fun.   Business [click to continue reading...]

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Product Launch Planning — Flying By the Seat of Yer Pants

by Denise
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There’s an expression “Building the plane while flying it.”  It’s usually used in a positive context — we’re agile, we can turn on a dime. And in the worst sense “We don’ need no stinkin’ planning!”  I think the truth is somewhere in the middle.  Sometimes there is a pressing [click to continue reading...]

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Protect Your Business Assets – The Keys to the Kingdom

by Denise
Thumbnail image for Protect Your Business Assets – The Keys to the Kingdom

Ready for a rant?  Protecting your business assets — your domain names, hosting accounts, and licenses for any and all software and online services is not something most people think about.  If you’re new to the online business world, this is really important.  Please read it and save yourself a [click to continue reading...]

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